Publication: Los Angeles Daily Journal June 22nd
New attorneys are very conscious of how others are doing in the profession. They watch those few classmates who glide into great jobs with the coolest firms, the small percentage of associates who seemingly effortlessly leapfrog their contemporaries in the race towards partnership, and the very few partners who stand out as the recognized best among alleged equals.
Whether you're toiling...
Small Business Digest June 15th
Building a career as a paid, professional speaker isn't easy. Although most women in business are qualified to pull off lucrative speaking engagements, it takes the right tools to maintain long-term success in the field.
Personal-branding expert Maggie Jessup, author of Fame 101, says that businesswomen must first pick the right audience and venue to create the groundwork for a...
Metro Canada June 9th
You're the new hotshot on the corporate block but nobody's heard of you? Maybe it's time to look at your promotional strategy.
Formulating a branding plan is the first rule of virtually every notable personality - from U.S. President Barack Obama to Ellen DeGeneres.
"The common thread of success among (celebrities) is the fame formula," notes Maggie Jessup, co-author of Fame...
by Jay Jessup and Maggie Jessup - Sutton Hart Press
Publication: The Houston Lawyer May 1st
"Remember... that every fame seeker needs a story because to the public and in the media it's the story that sells; not the person." Does this mantra by Jay Jessup and Maggie Jessup, authors of Fame 101, sound familiar to lawyers? The answer is most likely a "yes." Indeed, it is remarkably similar to Jim Perdue's message in his bestseller on effective advocacy: Winning with Stories:...
Fame 101 DIY Personal Branding, Publicity, & Promotion Strategies Tops Publisher Sutton Hart List
Event: USA Today April 29th
Fame 101 was the best selling business & careers book for Sutton Hart Press for the first quarter of 2010. Amazon, Barnes & Noble, & Borders sales accounted for the lion's share of trade orders supported by an ongoing tour, national media, and speaking events by authors Jay Jessup and Maggie Jessup.
"We weren't surprised by Fame 101's success," said Rob Schmidt, marketing director...
AMA: American Management Association April 20th
Everyone knows that in business, success depends more on the brain that's in your head than the hairstyle on your head. Or does it? In a new book on personal branding, Fame 101 (Sutton Hart Press, 2010), publicity and branding expert Maggie Jessup argues that even the most hard-working and talented women can create their own glass ceiling by ignoring four 'Terrible Too's' of...
Jay Jessup, Fame 101 Author & Platform Strategy Founder, to Address Northwest’s Brightest at Mensa Event
Brand Management World March 28th
Author Jay Jessup, co-founder of the publicity and branding boutique Platform Strategy, is slated to address the Northwest's brightest at Mensa's 2010 Oregon Annual Event on May 1st, 2010.
Mensa attendees, with membership requiring a top 2% IQ, will discover how to use their gift to become a nationally recognized leading voice of any professional field using compelling personal branding...
Publication: San Francisco Daily Journal March 18th
Lawyers with book deals are legal profession royalty in terms of credibility, recognition, branding, and income. Paradoxically, while every attorney thinks about writing "The Book" very few start and an infinitesimal percentage actually complete their manuscript and go on to get published
What if an attorney could write a marketable non-fiction book in 60 days,
get a book deal, become a...
Talk Show: AM Northwest February 26th
Publicist and Marketing Strategist Maggie Jessup joined us to talk about her new book, Fame 101. In it she talks about the importance of personal branding and how it can help you achieve success in your chosen field.
For more information, visit Maggie's book website.
Reuters February 24th
CHICAGO (Reuters.com) - When Barack Obama merely mentioned how much he liked his BlackBerry, the unofficial endorsement was said to be worth as much as $50 million. While not in the same stratosphere, a small comic book startup is using caricatures of the president, First Lady Michelle Obama and other big names to drive up sales.
Blue Water Productions www.bluewaterprod.com has tapped...